DR. CEYHUN UçUK

Associate Professor Ceyhun Uçuk is a distinguished academic whose research focuses on gastronomy, experience design, digital transformation, artificial intelligence applications, and augmented reality technologies in the food and beverage industry. Throughout his academic career, he has concentrated on innovative technology-driven approaches in gastronomy and tourism, particularly exploring how emerging technologies reshape gastronomic experiences and consumer engagement.

His research interests include AI-powered gastronomy applications, augmented reality, experience economy, gastronomic innovation, and digital customer experiences. His work examines the impact of technological advancements on consumer behavior, destination experiences, and the future development of the hospitality and tourism industries.

As the Opening Keynote Speaker at the 10th International West Asia Congress of Tourism Research (IWACT 2026), Associate Professor Ceyhun Uçuk will deliver a keynote entitled:

“Gastronomy 5.0: The Rise of Artificial Intelligence, Augmented Reality, and Experience Design”

In this keynote, he will discuss how emerging technologies are transforming the gastronomy sector, creating new forms of customer engagement, and shaping the future of gastronomic experiences. The session will provide valuable insights for academics, researchers, students, and industry professionals interested in the intersection of technology, gastronomy, and tourism.